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For as long as there has been “civilization”—and in all likelihood, before—humans have engaged in music.

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Why Music?

For as long as there has been “civilization”—and in all likelihood, before—humans have engaged in music.  For a very long time, people have been aware of music’s power to convey emotion and to coordinate a group’s energies and intentions, ranging from its central role in religious ceremonies to the subcultures that have cohered around specific musical styles in the twentieth and early twenty first centuries.  Finally, cognitive psychologists are aware music is unique amongst the arts in coordinating body, intellect, emotion.  In short, paraphrasing Plato, music retains its power to shake the walls of the city.

'The modes of music are never disturbed without unsettling of the most fundamental political and social conventions.'

- Plato, The Republic, Book IV

The Emerging Demand

While the emergence of the internet has profoundly impacted today’s music profession, even as old forms of music entrepreneurship disappear, new forms are emerging.  There is still a call for composers for film, video, TV, advertisement, and digital gaming.  Songwriters are still penning hits, recording studios still require producers and engineers, large halls and promotion companies still require sound technicians and stage managers, and record labels still employ a host of specialized staff and work with managers, agents, promoters, publicists, publishers, and licensing agents.  There is still a demand for music retailers, music journalists, and music instrument builders and technicians.  There is a growing need for music therapists, and a continuing need for music educators.  And, while the field of music performance remains as competitive as ever, there are still those who succeed.  In short, music remains a multi-billion dollar industry that rewards talent, innovation, and out-of-the-box thinking.

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