As more emphasis is placed on enrollment growth and student success and completion, we need to improve public perception and image of CR.  This means refreshing our brand and identity system that would appeal to identified target markets and provide the foundation an improved marketing , advertising and enrollment campaign.  

Recognizing the need to remain competitive, we contracted with Interact, Inc. to develop our new brand and invigorate our brand identity.  This week,  our consultant from Interact Communication was here to complete the last of the focus groups. The consultant presented 12 different ideas and asked for immediate feedback from the participates. He met with Del Norte and KT staff and faculty via telepresence, a student marketing class, Eureka area community members, high school students from Arcata High and Eureka faculty and staff.

This is an exciting time for CR!